It is doubtless from this period that the “minified” logo of LinkedIn, consisting of the syllable “in”, gained notoriety. In 2011, LinkedIn generated $154.6 million in ad revenue, allowing itself the luxury of overtaking Twitter. The strategy paid off, as LinkedIn stock gained 109% of its value on day one of the company’s IPO. In addition to some minor changes to the professional social network’s graphic charter, the leaders also reviewed the underlying infrastructure of the website to improve the user experience. A very slight facelift was carried out on the visual identity of the social network in May 2011 on the occasion of the entry of the company on the New York Stock Exchange.įor the record, the top management had pulled out all the stops to prepare for this event. Indeed, the LinkedIn logo remained the same between 20. If LinkedIn had a booming 2010 decade, its visual identity remained relatively stable, as we will see in the next section. Thus, its audience has grown from a few hundred to several hundred thousand users less than two years after the site was put online. The LinkedIn logo gradually gained visibility in 2004, as the professional social network attracted American business leaders (mainly SMEs). of the two founders Reid Hoffman and Eric Ly. Contrary to what one might think, the LinkedIn logo remained relatively confidential in 2003, insofar as the social network ended the year with less than 250 users, and the majority of them were simply acquaintances. The first version of the LinkedIn logo was born in the early 2000s, a few months before the actual launch of the professional social network on May 5, 2003. Let’s go ! Once upon a time… the LinkedIn logo! As you will be able to see, LinkedIn has chosen to play the card of stability and sobriety. We also invite you to come back to the history of the visual identity of the professional social network. In this article, offers you to download the different versions of the LinkedIn logo in high definition. It must be said that Microsoft’s social network now has just over 310 million monthly active users, which exposes the various elements of its graphic charter to an impressive audience. As with all major social networks, the LinkedIn logo is now entrenched in popular culture.
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